User Testing

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Objective
User testing is an effective method to evaluate usability. Usability is a qualitiative attribute, which may be defined differently for different groups. User testing assures that recommendations are properly implemented and succeeding in their intended goal.

Process

1. Identify target market
2. Recruit representative users from the target market
3. Observe users conducting representative tasks
4. Identify areas of difficulty for the users
5. Incorporate recommendations into revised site design
6. Representative users test revised site
7. Further recommendations are incorporated
8. Process is repeated as necessary

Maximizing Resources
Research has shown that testing five users maximizes the use of resources. The users test the site through multiple revisions resulting in the same effect of having fifteen users test the site. Utilizing five users allows more depth in the analysis than the breadth associated with fifteen users.

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